Project brief

Overview:
Design a unique visual identity for Barrel & Brush, an insect-based craft beer. The brand should reflect its innovative, nature-inspired approach to brewing, with an artistic flair.

Deliverables:

• Brand logo and packaging (cans/bottles)

• Marketing materials (posters, digital banners)

• Typography and color scheme aligned with the brand’s earthy, artistic roots.

• Website homepage, Designed in Figma, the homepage must reflects Barrel & Brush’s connection to nature and sustainability, using green tones with colorful accents for a vibrant look. The design is could be static, not interactive, focusing on visual storytelling. In addition to a wireframe sketch guided the layout, ensuring clear structure and hierarchy. The final design must balances typography, imagery, and spacing, capturing the brand’s bold and artistic identity.

Target Audience:
Craft beer lovers, eco-conscious consumers, and adventurous drinkers.

Creative Director: Ghazal Abyad

Visual Designer: Fares Alhalabi

Project Duration: July 25, 2024 - September 25, 2024