Objective:
To create a dynamic, funky, and visually engaging identity for Charlie's Chicken, including branding, packaging, and promotional materials. The design will reflect the brand's unique personality with a fun, cartoony aesthetic, emphasizing freshness, quality, and a welcoming atmosphere.

Scope of Work:

1. Logo design and brand identity development with a playful, cartoon-inspired style.

2. Packaging design for products, incorporating bold graphics and quirky elements for maximum appeal.

3. Marketing collateral, including posters, social media ads, and menus, with a vibrant and humorous tone.

4. Mobile app UI/UX design focused on placing a delivery order, ensuring a seamless and efficient user experience with minimal interactions.

Design Approach:

• A funky and lively color palette to grab attention and evoke appetite.

• Playful, cartoony typography to match the fun theme while maintaining readability.

• Whimsical illustrations or icons of chickens and food elements to add humor and personality.

• Bold, exaggerated shapes and compositions to enhance the funky aesthetic.

Deliverables:

• Comprehensive brand identity guide.

• Finalized designs for packaging, menus, and promotional materials.

• Digital assets for social media and online use, adhering to the funky and cartoony theme.

Target Audience:
Families, young professionals, and food lovers seeking a fun, fresh, and memorable dining experience.

Creative Director: Ghazal Abyad
Visual Designer: Fares Alhalabi
Project Duration: 9/30/24 to 11/01/24